SAM RATELLE
@sammyratelle
SAM RATELLE is a creative and fashion director, composer, and the co-founder of RRR Creative (Triple R), a progressive creative agency based in Manhattan. He brings with him a unique perspective, style, and vision with a formidable background in creative / fashion direction, marketing, communications and LGBTQ advertising / initiatives.
Ratelle’s roster includes some of the world's most celebrated brands and talent including Bergdorf Goodman, Saks Fifth Avenue, Disney, Tiffany & Co., Coach, Montblanc, Jimmy Choo, Clorox, Swarovski, Johnson & Johnson, Club Monaco, Warner Media, Paramount Studios, FX Networks, ABC Network and many more. Of note, Sam is regarded as a progressive pioneer in gender fluid costume design and fashion direction as well as a creative director for fashion editorials, advertising and theater.
As a Creative and Fashion Director, Ratelle has co-created some of the most talked-about and widely acclaimed red carpet looks and performances for the Tony, Grammy, and Emmy Award-winner, Billy Porter. Ratelle called upon some of the world’s most celebrated and cutting edge designers to collaborate on visual moments for Mr. Porter including: Giles Deacon, Stephen Jones, Michael Kors, Reem Acra, Jimmy Choo, The Blonds, Christian Siriano, Baja East and more.
Ratelle’s iconic moments took place at a multitude of events including The Oscars, Emmys, Golden Globes, Grammys and Tony Awards that resounded throughout the world splashing across newspapers, magazines, television and the internet. Vogue Magazine heralded Ratelle for creating “the most fabulous entrance in Met Gala history” while referring to Mr. Porter’s Egyptian inspired look while being carried in by 6 Broadway men on an Egyptian palanquin. “The red carpet is a stage. I did not just create a look, I directed a Red Carpet performance which broke the internet world wide in a series of unprecedented viral hits”.
2019 was a turning point for Sam Ratelle. He was recognized by The Hollywood Reporter as one of four “Rising Hollywood Stylists to Watch”, Google reported that Ratelle / Porter were the number one top trending search for celebrities on the red carpet, and in less than one year in February 2020, Ratelle was received a breakout double-page feature by fashion journalist, Ruth La Ferla in the coveted New York Times Style section.
Born in Tegucigalpa, Honduras Ratelle immigrated with his mother to the United States at the age of six, first to Miami and then to Houston. It was in his early childhood, at the age of three, that Sam developed his love for music starting in his local church where he immersed himself in spiritual/ gospel music. Since, Ratelle has honed his performing skills and has appeared at some of the city’s top venues including The United Palace Theater and The Cutting Room. He is currently writing and composing a musical inspired by his early life growing up in the religious Christian cult, Branhamism entitled, A New City with acclaimed writer, Crystal Skillman.The musical is set to workshop in Fall 2020.
Ratelle is also the co-founder of The Cast Agency, the first-ever digital agency to align top brands with Broadway’s most popular influencers for paid social media campaigns.
